Featured Store
Paul G. Holme, PFE BrushArt
BrushArt™ is a trademark of Philippine Finecrafts Export (PFE), a trading company owned by Englishman Paul Holme. Paul is originally from London , and is the designer and, through PFE, the sole distributor of the BrushArt™ line.
After several years doing development work with the UN in Southeast Asia in the seventies, Paul became a permanent resident of the Philippines in 1978. With an initial capitalisation of $30,000 he registered PFE with the Philippine Board of Investments in 1979 as an export trading firm dealing in Philippine handicrafts.
Until 1994, the company exported chiefly baskets, pottery and furniture. Then, concerned about dwindling supplies of wood, rattan, and the other staples of the handicraft industry, as well as increasing competition from neighboring Asian countries, Paul began searching for more plentiful and environmentally friendly materials with which to work. In 1994, Mike Dychingco, then a supplier of his, showed him the first brush animal made in the Philippines . The vegetable fiber, leaves and seeds the animal was made of were the sympathetic and environmentally friendly materials Paul had been looking for. In April 1995 they partnered at the Manila FAME Show in the first Philippine exhibit of brush animals, for which Mike received the Katha Award for Best Product Line. In 1996 Paul began designing his own unique and exclusive line of animals at PFE. The BrushArt line was born. Over the ensuing years Paul has incorporated new materials and techniques which have broadened the range, and helped gain it a reputation forquality , innovation and design excellence in markets from Western Europe, through America, to East Asia.
They now have a truly marvelous, exciting, and constantly growing collection; one which they hope will bring everyone as much pleasure - and success - as it has brought them.
Visit their Annex Store site at http://www.brushart.biz
